Who is an SEO Expert?
A search engine optimisation expert is an individual who reviews, analyses, and implements the necessary changes to a website. As a result, the site becomes optimised for the search engines. They have undergone appropriate training with recognised institutions and have relevant certificates that reflect their achievements. Australia has many institutions and companies that are responsible for training SEO experts.
Roles of an SEO Expert
An SEO expert is entitled to many responsibilities that are aimed towards making the website optimised for the search engines. Here are some of the duties that they are responsible for:
Collect data and analyse results – an SEO expert is tasked with gathering all the relevant information that will help in site optimisation. They are also required to analyse results of their research and find out the best possible way to optimise a site for maximum Return-On-Investment.
Performing regular keyword research, expansion, and optimisation – an expert has to find out the keywords that most customers regularly use when they want to find particular information on the internet. They then analyse the keywords they have found and include them on the client’s site to increase their traffic.
Research and evaluate competitors’ sites and links – they are also responsible for identifying the competitors of a given site and study their websites to find out what they are doing to be on top. This will help to understand where the client needs to focus their energy.
Work alongside website developers – they should be part of the development team to ensure that all the best practices are adhered to. This will help them to understand their client’s websites right from the beginning.
Budget management and costs estimates – they are also required to have proper management skills, especially when it comes to cost-estimation and budget management. Everything should go normal within the prescribed budget. Costs should neither be underestimated nor overestimated.
Recommending appropriate changes to the website – A good search engine optimisation expert should be capable of analysing a website and give proper recommendations of suitable alterations to the site to make it more visible on the internet.
They should have sufficient knowledge of technical problems – the right expert must be well informed of possible technical issues that may arise and bring the site to a stand-still.
They are also responsible for creating backlinks on other websites that will redirect visitors to their client’s sites.
Qualities of a good Search engine optimisation expert
Intrigued – A perfect SEO expert is the one who is hungry for knowledge and is actively involved in learning new things, and is following the trends of the SEO.
Better communication skills – apart from technical skills, they should be excellent in expressing themselves before people in a way that is clearly understood. For example, they should be composed enough to explain why a particular change to a site is vital.
Knowledgeable of all the search engine optimisation levels – there are three critical levels of SEO: Technical, on-page optimisation, and off-page optimisation. A good expert must be versatile in all the three tiers and is ready to help in any of them in case an issue arises.
Experience – SEO requires many years of experience and involvement so that a person can clearly understand the inside and outside of the SEO process. A person that has been engaging for many years is much better than the one fresh in the field.